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It's Our Research : Getting Stakeholder Buy-In for User Experience Research Projects by Tomer Sharon (2012, Trade Paperback)

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Product Information

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations. Named a 2012 Notable Computer Book for Information Systems by Computing Reviews Features a series of video interviews with UX practitioners and researchers Provides dozens of case studies and visuals from international research practitioners Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes

Product Identifiers

Publisher
Elsevier Science & Technology
ISBN-10
0123851300
ISBN-13
9780123851307
eBay Product ID (ePID)
112813738

Product Key Features

Author
Tomer Sharon
Publication Name
It's Our Research : Getting Stakeholder Buy-In for User Experience Research Projects
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Length
9.2in
Item Width
7.5in

Additional Product Features

Lc Classification Number
Qa76.9.H85s494 2012
Reviews
In this book, Tomer Sharon does a great and ground-breaking job of presenting useful wisdom on how to make usability research useful and usable, and how to sell it. The contents of this book can be summarized in seven words: Do as you preach and be humble. If that's not sufficiently usable for you, read this book!-Rolf Molich, DialogDesign "Tomer Sharon's book is the cure for usability professionals whose work isn't having the impact it deserves. Here you'll find ways to work different, to make your research connect with stakeholders instead of trash cans. File under: work smarter, not harder." -Gerard Torenvliet, Senior Human Factors Scientist, Medtronic A thoroughly readable look at how to make sure our user research actually makes it into the products we create. It explains how to get everyone engaged, how to plan research that asks the right questions, and how to help people use research findings. It's full of practical tips, great advice and real-life stories from practitioners.-Donna Spencer, Maadmob "It's Our Research" should be required reading for anyone involved in a UX research study. Sharon will not only help you avoid the many pitfalls that most UX research projects come across, but more importantly give you all the tips and tricks for getting the most out your UX research. -William Albert, Bentley University; Author, Measuring the User Experience and Beyond the Usability Lab There is probably no question that I am asked more often than "How can I have more influence?" User research that isn't able to bring insight and drive improvement might as well not have happened. This book is the most complete guide to getting stakeholder buy-in that I have seen. It is a "must read" for researchers and their managers.-Arnie Lund, Microsoft; Author, User Experience Management As an experienced Human Factors Engineer, I thought I knew how to do user research and engage stakeholders. But in these pages I discovered new ways to ensure my user research will be useful to my clients. The book is well organized and includes rich interviews and case study content. I especially appreciated the takeaways at the end of each chapter.-- Stan Caplan, President, Usability Associates, LLC
Table of Content
Prologue: The Usable Planet, by Gary Bunker Introduction Chapter 1: If life gives you limes, make mojitos! Identifying stakeholders, selling user experience research, and dealing with difficult people and situations Chapter 2: Mmm... Interesting, so what exactly is it that you want to learn? Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities Chapter 3: If you pick a methodology first, something must be wrong: Strategies for planning studies with stakeholders and techniques for developing the right research questions Chapter 4: What's Gonna Work? Teamwork! Hands-on techniques for collaborating and involving stakeholders in research planning, execution, analysis, and reporting Chapter 5: The single biggest problem in communication is the illusion that it has taken place Chapter 6: You can't manage what you don't measure: Signs that indicate research is being used well and how you can systematically track success (or failure) Epilogue
Copyright Date
2012
Topic
User Interfaces, Social Aspects / Human-Computer Interaction
Lccn
2011-044873
Dewey Decimal
005.4/37
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Computers

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It's Our Research : Getting Stakeholder Buy-In for User Experience Research Projects by Tomer Sharon (2012, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

All listings for this product

item 1 It's Our Research: Getting Stakeholder Buy-in for User Experience Research Proje

item 2 It's Our Research: Getting Stakeholder Buy

item 3 It's Our Research : Getting Stakeholder Buy-In for User Experienc

item 4 It's Our Research: Getting Stakeholder ... by Sharon, Tomer Paperback / softback

item 5 It's Our Research: Getting Stakeholder Buy-In for User Experience Research: Used

item 6 IT'S OUR RESEARCH: GETTING STAKEHOLDER BUY-IN FOR USER By Tomer Sharon EXCELLENT

item 7 It's Our Research

Best Selling in Textbooks

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Teaching Good Learner Repertoires by Steve Ward (2013, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)

Save on Textbooks

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