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Global Marketing [RENTAL EDITION] - Paperback - Very Good
US $92.44
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Located in: Philadelphia, Pennsylvania, United States
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eBay item number:404878207547
Item specifics
- Condition
- Type
- Textbook
- ISBN
- 9780134899756
- Publication Year
- 2018
- Format
- Trade Paperback
- Language
- English
- Book Title
- Global Marketing
- Item Length
- 10.9in
- Publisher
- Pearson Education
- Genre
- Business & Economics
- Topic
- Exports & Imports
- Item Width
- 8.5in
- Number of Pages
- 640 Pages
About this product
Product Information
For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. Familiarizes students with global marketing and the global business environment Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. This title is also available digitally as a standalone Pearson eText, or via MyLab Marketing, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.
Product Identifiers
Publisher
Pearson Education
ISBN-10
013489975x
ISBN-13
9780134899756
eBay Product ID (ePID)
28038257057
Product Key Features
Book Title
Global Marketing
Format
Trade Paperback
Language
English
Topic
Exports & Imports
Publication Year
2018
Genre
Business & Economics
Number of Pages
640 Pages
Dimensions
Item Length
10.9in
Item Width
8.5in
Additional Product Features
Lc Classification Number
Hf1416.K443 2020
Edition Number
10
Table of Content
PART 1: INTRODUCTION 1. Introduction to Global Marketing PART 2: THE GLOBAL MARKETING ENVIRONMENT 2. The Global Economic Environment 3. The Global Trade Environment 4. Social and Cultural Environments 5. The Political, Legal, and Regulatory Environments PART 3: APPROACHING GLOBAL MARKETS 6. Global Information Systems and Market Research 7. Segmentation, Targeting, and Positioning 8. Importing, Exporting, and Sourcing 9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances PART 4: THE GLOBAL MARKETING MIX 10. Brand and Product Decisions in Global Marketing 11. Pricing Decisions 12. Global Marketing Channels and Physical Distribution 13. Global Marketing Communications Decisions I: Advertising and Public Relations 14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication 15. Global Marketing and the Digital Revolution PART 5: STRATEGY AND LEADERSHIP IN THE TWENTY-FIRST CENTURY 16. Strategic Elements of Competitive Advantage 17. Leadership, Organization, and Corporate Social Responsibility
Copyright Date
2020
Lccn
2018-045759
Dewey Decimal
658.84
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:404878207547
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