Facts & Fetishes in Advertising Gundlach 1931 Business Marketing History For Sale

Discover a fascinating piece of marketing history with \"Facts and Fetishes in Advertising\" by E. T. Gundlach, published in 1931 by Consolidated Book Publishers, Inc. This compelling hardcover volume offers a unique glimpse into the advertising world of the early 20th century, exploring the principles, practices, and psychological underpinnings that shaped the industry during a pivotal era. Gundlach\'s insights delve into topics such as mail order forecasting, the cumulative effect of advertising, and the strategic use of campaigns, making it an invaluable resource for understanding the evolution of modern marketing.This vintage text is a must-have for advertising professionals, marketing historians, business scholars, and collectors of rare books on commerce. It provides a foundational perspective on advertising theory and practical application, reflecting the business landscape of its time. Immerse yourself in the strategies and \'fetishes\' that drove consumer engagement and sales in the 1930s, offering timeless lessons and historical context for today\'s dynamic market.