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IDEA SPECIAL ISSUE — SAUL BASS & ASSOCIATES
Seibundo Shinkosha, Tokyo — 1979
Original 1979 IDEA Special Issue devoted to Saul Bass & Associates, one of the landmark American design studios of the 20th century.
This substantial Japanese design publication documents Saul Bass's work across corporate identity, packaging, advertising, film and theater posters, and motion-picture graphics, with extensive visual examples from the studio.
Contents include:
- Saul Bass & Associates — People, Places, Perspectives
- Corporate identification for major corporations
- Airline identification programs
- Identification programs for retailing
- Corporate identity systems and visual standards
- Packaging as a marketing tool
- Theater and film posters
- Design for social issues
- Film as a communication tool
- About Saul Bass
Condition: Good vintage condition. The interior is generally clean and well preserved, with extensive color and black-and-white reproductions. The covers show age-related discoloration, handling wear and surface marks. The spine has significant splitting, tearing and loss, especially around the spine ends. Please see all photographs carefully for the exact condition.
