Vintage 1964 Handbook Consumer Motivations Psychology of Objects Ernest Dichter For Sale

The Vintage 1964 Handbook Consumer Motivations Psychology of Objects by Ernest Dichter is a rare and collectible book that delves into the psychology of consumer behavior and motivation. Focusing on the science and medicine fields, this handbook offers insights into the psychological factors that influence our decisions and behaviors when it comes to objects and consumer products. Written by a renowned expert in the field, this book provides valuable information for those interested in understanding the intricacies of human psychology in a consumer context. 486 pages. 5-3/4" x 8-1/4".