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Discover the ultimate resource for teaching MBA students how to apply economics to real-world business challenges with this innovative textbook. Froeb and McCann\'s *MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E* offers a practical and engaging approach to understanding core economic principles in a business context.
This edition emphasizes a problem-based pedagogy built around common business mistakes, making complex concepts accessible and relevant. Models are used sparingly, only to help students understand why mistakes occur and how to correct them. The book’s succinct, fast-paced presentation, combined with challenging and interactive applications, places students in the role of decision makers tasked with identifying profit-reducing errors and proposing effective solutions to restore profitability.
The lively and accessible format makes this textbook an excellent ongoing reference for students pursuing careers in business. It features new chapters and updates that highlight mistakes which contributed to the financial crisis, providing timely and relevant insights. With *MANAGERIAL ECONOMICS, 2E*, students learn to use economic analysis not only to identify profitable decisions but also to understand how to implement them effectively within an Luke M. Froeb
Format: PaperbackLanguage: EnglishPublication Date: 2018Pages: 0Subject Keywords: Accounting, Business, Economics, ManagementBrand: Cengage LearningManufacturer: CENGAGE INDIA
