Marketing Management (15th Edition) For Sale

Enhance your understanding of marketing management with the latest edition of this authoritative textbook, widely regarded as the gold standard for students in both undergraduate and graduate courses. This comprehensive resource reflects the most current marketing theories and practices, ensuring students stay on the cutting edge in a rapidly evolving field.

Please note that this is a standalone product; MyMarketingLab does not come packaged with this content. If you wish to purchase both the physical textbook and MyMarketingLab, search for ISBN-10: / ISBN-13: 9780134058498. This package includes additional materials with ISBN-10: / ISBN-13: 9780133856460 and ISBN-10: / ISBN-13: 9780133876802.

Designed specifically for marketing management courses, the fifteenth edition of this text is fully integrated with MyMarketingLab, an online homework, tutorial, and assessment program. This digital platform is tailored to enhance student engagement, improve learning outcomes, and provide a personalized study experience. Within MyMarketingLab, students can practice concepts, test their understanding, and develop a customized approach to mastering challenging material.

The world of marketing is changing every day, and this textbook ensures that students are equipped with the most relevant and up-to-date information. Its organization and content are consistently aligned with the latest developments in marketing theory and practice, making it an essential resource for those seeking a competitive edge in the field.

• Brand: Pearson Education
• Product Type: ABIS Book
• Author: Philip T. Kotler
• Genre: Business & Economics
• Binding: Hardcover
• Language: English
• Publication Date: 2015T
• Pages: 832