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Condition
Acceptable – Vintage/Antique
Original 1931 hardcover showing age-related wear. Green cloth boards have rubbing, fading, edge and corner wear. Pages show age toning and some marks/spotting. Rear inner hinge has separation with binding material exposed, as shown in photos. Book remains together. Author-inscribed and signed by E. T. Gundlach, dated June 11, 1940. Please review all photos carefully for exact condition.
Description
Facts and Fetishes in Advertising
By E. T. Gundlach
Published by Consolidated Book Publishers, Inc., Chicago, Illinois
Copyright 1931
Scarce early book covering advertising, marketing, publicity, psychology, merchandising, and advertising practices of the era.
A particularly interesting copy because it contains a handwritten presentation inscription from the author:
“To Mr. Walter Reiter, with the compliments of the author”
Signed E. T. Gundlach and dated June 11, 1940.
No additional provenance concerning Walter Reiter has been established.
Hardcover measures approximately 9.5–9.75\" tall × 6.5\" wide. Text extends through approximately 672 pages plus supplement material.
This is an original vintage book with considerable exterior wear consistent with its age. The rear inner hinge/binding shows separation and exposed binding material. Interior pages remain readable.
Please see all photos for condition, inscription, copyright information, measurements, and binding wear.
